REAL ESTATE AUCTIONS

Selling

What we do

Let us do the work.

Auctions are one of the best ways to sell your property quickly, efficiently, and for the highest possible price. It’s no wonder they’re the fastest growing trend in real estate; with over 60 billion sold this way in the US annually.

WHY SELL AT AN AUCTION

Benefits of selling real estate at an auction.

The key to the success of your auction depends upon properly marketing the property. Hurley Real Estate & Auctions' extensive experience in marketing and use of non-traditional methods has led us to become one of the most successful auction companies in the Northeast. We specialize in well-balanced marketing campaign, utilizing many different types of advertising.

: There’s no asking price to come down from, from the opening bid prices are driven up by competitive bidding.
: Your property is sold as-is. No contingencies or numerous inspections or repairs to lower the price.
: Competitive bidding provides the truest measurement of fair market value, maximizes sales price and eliminates the negative impact of "overpricing" or "underpricing."
: Our marketing is designed to saturate potential qualified buyers with information on the property, engage their prompt interest, and call them to act. An auction marketing campaign builds interest up to the final sale date, maximizing excitement to buy. Our staff uses their vast experience to present your property to potential buyers through an aggressive marketing campaign employing direct mail, Internet marketing, social media, print media, specialty journals, broadcast media, signage, telemarketing and personal contact as appropriate to the property and the market.
: The seller sets their sale date, terms, time lines and eliminates the inconvenience of unscheduled showings.
: An auction insulates sellers from stressful and awkward negotiations.
: The buyer is responsible for most if not all closing costs.
: Buyers come ready to buy.
: Auction buyers are required to put down substantial non-refundable deposits which lead to contracts with serious, qualified buyers which rarely if ever fall through.
: The swift nature of the auction reduces holding costs such as mortgage payments, maintenance and repairs, taxes, and insurance. An auction effectively converts real estate assets into usable cash.
: In today’s market, it can be tough to determine the value of a given property. With that said, an auction is the best determination of value. We create the target market and maximum competition to achieve the highest price. With an auction, there is no money left on the negotiating table.
: The greatest benefit of an auction is the market response. Whether art, cars, or real estate is being sold, buyers are addicted to auctions. When advertising starts, the phones don’t stop ringing. Real estate auctions have produced sales for many properties that were listed for over a year without a single offer. The auction is aggressively marketed to the correct target market that in turn, produces results.

Auction vs traditional

Why should I sell through an auction?

Get familiar with what to expect when selling property via a real estate auction versus the traditional way.

Auction

Quick. Most auction sales occur in 30 days or less.

NO limit to what buyer may offer.

Property sold 'As Is' with NO contingencies. Non-refundable.

NO guess work in establishing the price.

Extensive advertising featuring your property.

Buyers are forced to act on your deadline.

Term set by the seller prior to the auction.

Auction creates a sense of urgency to promote buyer interest.

No limit on upside potential. Price is bid upwards to realize maximum market value.

Traditional

May remain on the market for months or years.

Buyers' highest offer is limited by asking price.

Properties are times sold with contingencies. Contract many times fall through or after numerous inspections the seller is asked to make concessions, repairs, or lower their price.

Seller risks overpricing and no interest or underpricing and selling too low.

One of many often lost in the shuffle.

Little motivation for buyers, you wait for them.

Seller must negotiate many aspects of the sale.

Price reduction encouraged to create buyer interest and activity.

Upside potential limited by asking price. Price is usually negotiated down.

HOW WE MARKET AUCTIONS

Auction Marketing

The key to the success of your auction depends upon properly marketing the property. Hurley Real Estate & Auctions’ extensive experience in marketing and use of non-traditional methods has led us to become one of the most successful auction companies in the Northeast. We specialize in well-balanced marketing campaign, utilizing many different types of advertising.

: Our aggressive approach to the auction strategy begins with identifying the target market. This is an essential step to attract serious buyers with real purchasing power.
: We submit eye-catching display advertisements in national, regional, and local newspapers, as well as specialty and ethnic publications. For high profile auctions, we submit professionally designed display ads to target audience investment journals, trade publications and papers.
: We send professionally designed marketing pieces to our targeted mailing list of potential buyers throughout the area. Direct mail campaigns are designed to capture the attention of the target market and direct them to our website and office for more information about the auction.
: We place large banners and signs on your property as well as informational and directional signs on other local roads as permitted.
: According to recent studies by the National Association of Realtors, 90% of all buyers find the properties they buy on the internet, and nearly 100% view the properties online before they purchase. We implement many resources to reach over one million viewers a week, including posting your property on auction sites, utilizing the MLS realtor database to broadcast to many other websites worldwide, including Realtor.com, Zillow, and more, and reaching the WORLD’S LARGEST land buying audience with over 1 MILLION viewers per month.
: We email electronic marketing to a targeted market to generate buyer interest with all the information to make a buying decision with one click.
: With over 75% of the World’s population now on social media, a larger target market can be reached than ever before. We utilize Facebook, Twitter, and LinkedIn to reach buyers all over the world.
: We go above and beyond running ads because there is much more to generating buyers. Our staff handles all of the incoming calls and emails concerning the auction. In addition, we take a proactive role in calling and emailing potential buyers and encouraging their attendance.
: Auctions are news-worthy events. Broadcasting that message to news media outlets produces crucial exposure to the public. We create press releases with alluring headlines announcing the auction as well as specific details about the property grounds, terms of the auction, and information where buyers can learn more.
: Our staff prepares a comprehensive information packet on your property that will be given to potential buyers to assist them in their due diligence and investigation. This includes general information on the property such as: taxes, deeds, aerial photos, maps, plot plans, surveys, utility information, auction terms and conditions, recommended financial and settlement institutions, and more. All information in our information packets is also posted on our website.
: Our staff is responsible for any property showings with a friendly representative available to show the property to potential buyers.

Our team has the experience & expertise you’ll need to succeed.

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Years of experience

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Properties sold

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Our three generations of licensed auctioneers have sold millions of dollars of real estate from the East Coast to the West Coast. Our team is one of the only who have conducted multi-property auctions from raw land to sale in the East.

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Frequently asked questions.

: Billions of dollars’ worth of Real Estate are sold every year at auction including single family dwellings, agricultural, commercial and industrial, recreational properties, condominiums, apartments, and raw land to name a few.
: Auctions create excitement and action which lead to an increased price obtained for your property in the shortest amount of time possible. As a seller you will benefit the greatest by making an auction your first choice. Many people are afraid of the old, outdated perception of auctions being the last resort. But the fact is auctions are widely accepted as the first choice for many savvy sellers who understand the benefits of auction marketing. A smart seller chooses the cost effective, accelerated method of an auction to quickly speed up the sale of his or her property.
: From the date of your first meeting with us, we can generally hold your auction within 30 days or less. In some cases, we have held very successful auctions in as short as 3 weeks.
: The seller sets the terms for settlement; however, we recommend 30-45 days. As long as the buyer and seller agree, some properties settle in as short as 1 week.
: We will provide one of our trained experienced employees to show your property. We avoid constant interruptions by holding scheduled 1-2 hour showings at your convenience prior to the auction.
: Simply contact our office to arrange for a free no obligation consultation. One of our highly trained and experienced staff will visit with you at your property and explain the entire process. You can reach us at 717-597-9100 or email us at info@hurleyauctions.com
: We do not recommend this approach. When a property has been marketed prior to an auction, the property is then "labeled" with a price. However, when a property is marketed at auction the minimum acceptable price is determined between the seller and Hurley Real Estate & Auctions and is not disclosed. Then all efforts are set forth to sell the property for the maximum amount exceeding the minimum acceptable price.
: We often find that price is not the issue in determining why a property has not sold. Many times the reason that a property has not sold is that there has not been adequate traffic to view the property, and therefore, not enough interest has been generated in order to sell the property. The auction process is the best way to create interest and instill the excitement that will result in a positive sale. Our auctions are positive, enthusiastic events designed to generate competitive bidding to secure the highest possible market price for your property.
: We hold most auctions on site. By being on site, bidders are constantly reminded of the positives associated with that particular property, which in turn, can encourage a higher bid. We can also set up our large event tent for undeveloped land sales. If selling on site is not feasible we will arrange for the auction to be held nearby in a public or private meeting facility. We can also conduct your auction online on our website.
: Absolutely! To realize maximum value your property should be in the best condition possible. We can arrange general premises clean up, yard work, brush hogging, painting and repairs with local contractors. You can literally send us the keys and let us take care of all the details from start to finish.